Mini Case Study
Apr — Jun 2018
Tech for Campaigns is a non-profit organization that acts as the digital arm for progressive campaigns. It recruits volunteers, meets with campaigns to assess their digital needs, and coordinates projects in key races.
The existing website lacked a strong visual identity and its content was outdated - we wanted to properly showcase the impact they had had over the last couple years. The goal was to convert more volunteers, as well as to give campaigns a place to go to see how Tech for Campaigns could help them.
I was the sole designer working with a team lead, content expert, front-end engineer, and back-end engineer.
The design process was centered around showcasing content, both old and new.
We learned about the goals and context around the website, as well as the organization as a whole. We needed the site to feel true to their mission and brand.
To start, we mapped out the main structure of the website and how all the sections would connect. This went hand-in-hand with developing groupings of content.
We focused first on getting an idea of the content - what would be the most important idea to convey in each part of the site, how we would convert users - and roughly where it would go and how much emphasis it would receive.
We developed several visual directions that aligned with the organization's mission and goals. We ended up combining some of our favorite ideas from two of them into the final product.
We worked in several rounds of design and development, with the first round taking care of many of the new stylistic elements. We also worked to get the existing UI elements consistent with the new site.
We launched the site and immediately saw increased volunteer signups. The TFC team also now has the proper space to showcase their ongoing work and press coverage, so that both campaigns and volunteers understand the impact they have.