Mini Case Study
Oct – Nov 2018
Tech for Campaigns is "the digital arm for progressive and centrist campaigns," organizing teams of tech volunteers across the U.S. to help state-level campaigns. I volunteered to help then-Senator Heidi Heitkamp of North Dakota in the final days of her reelection campaign in 2018.
Our task was to create a mini website to house the schedule, map, and RSVP links for the Senator's tour across the state. It was important that the campaign staff be able to communicate these details to constituents in a single place aside from social networks.
One of the things we learned in the kickoff was the importance of mobile-friendly design. These days it's always important, but it was doubly important here because of the significant portion of constituents who live on reservations and access the internet primarily through mobile devices. So it was an easy decision for me to design for mobile first, pass that along to the rest of the team, and then to design for larger and larger sizes.
We also made sure to work within the robust brand guidelines in order to blend in seamlessly with the Senator's overall web presence.
The team was composed of a team lead, copywriter, engineer, and me, the UX/UI designer. We worked in our spare time over 2-3 weeks to mock up mobile-first designs, develop content, flesh out the details, get signoff, and implement the final site.
It was sad to learn that she had not been reelected, even though we'd already known it was a difficult race. It was still a great pleasure to work with their team, and I also gained a small appreciation for how much things can flux and change in the last days of a race — making it all the more important that we help out however possible until the very end.